The Real Estate Web Portals are Business Web Portals dedicated specifically to the exhibition of Properties for sale or rent and are the ideal tool for a real estate company, real estate or for real estate agents.
For a Business Web Portal to be classified as a Real Estate Web Portal, it must present some fundamental characteristics that we describe in this article.
The first functionality that we must find in a Real Estate Web Portal is a Property Search Engine that allows us to locate the desired properties based on various parameters such as: type of property (house, apartment, business premises, etc.), type of negotiation (sale, rent, temporary rent), Country, City, Area, price range, number of rooms, size, number of bathrooms, number of parking spaces, among others.
In general, for each property to be shown, in addition to the parameters mentioned above, it is very important that additional information is available that includes the details of the property as well as the area where it is located, accompanied by a gallery of images of the properties. 3D designs (for new developments not yet built) or photographs of the different environments of the property (for properties already built for rent or re-sale).
It is also very useful to have what is known as a Virtual Tour which is an interactive 180 or 360 degree panoramic image that allows you to move around the area shown giving the feeling that the person is on the site, with horizontal and vertical movements depending on the magnification or reduction of the image.
In the case of New Developments (properties under construction) it is very important to have additional galleries with photographs of the Progress of the Work and the Floor Plans (showing the various configurations of the properties to be built).
In order that the potential buyer can better know the location of the property, it is very important that a Satellite and Road Map (eg based on Google Maps) be displayed with the exact indication of it (by its latitude and longitude of Location). This will help you get to the site if you want to visit it.
On each page of a property there must be the possibility that the client can contact the agent who sells it through a Contact Form that is sent by Email once it has been completed. In turn, you must be able to print the page with the property information.
A very useful tool is to have a Mortgage Calculator through which it is possible to make preliminary calculations of Loan Term, Income Qualifier, Loan Installment and / or Loan Amount.
In addition to the information specific to each property, a Real Estate Web Portal must have a Content Page Generator Module where it is possible to expose the general information of the real estate company as well as the value-added services they provide and the requirements to be able to rent and / or sell a property.
Professional Real Estate Web Portals must allow managing multiple Real Estate Agents who can publish their properties based on the criteria established by the owner of the portal. This can be used by the employees of the real estate company themselves or by associated agents who could pay a monthly fee for the publication service of their real estate portfolio.
Another very important functionality for the administrator of a Real Estate Web Portal is to have the ability to know the demand for properties searched for that have not necessarily produced results (in the event that the search is not in the portal's portfolio). With this type of report it is possible to know which properties are most in demand in searches so that it can be foreseen in which area these properties should be captured in order to generate the respective offer.
As an aid to potential customers, there should be the option to register on the portal to receive value-added services. The first service should be the possibility of saving searches for the desired properties in such a way that in the next visits it is possible to locate them more quickly. This is also very useful for creating a customer database that will allow you to manage your telemarketing later.
Complementing the portal with a system of Periodic Newsletters is very useful as it will allow registered users to be issued periodic emails with information about the real estate offer of their interest. For this, the data that allows segmenting the target audience of each email must be requested.
Nowadays, it is also very important that the Real Estate Web Portal is integrated with the main Social Networks, for this reason the icons with the links to each of the accounts of said social networks must be displayed (Recommended: Twitter, Facebook, Linkedin, YouTube y) as well as having an Application for the Facebook Page (Fan Page) in such a way that the properties marketed within the Facebook page itself can be displayed.
Making use of a YouTube Video Channel where short videos of each property sold are exposed is an excellent idea for their commercialization. In general, people like to watch videos a lot, so they tend to click on related links more often.
As a complement to the proper management of Real Estate Agents, it is recommended to make use of a Customer Relationship Management system (or CRM for its acronym in English). Through this type of platform it is possible to manage modules for prospects, contacts, client accounts, quotes, campaigns, reports and much more.
If you are a Real Estate Agent or an entrepreneur in the Real Estate segment, we recommend that you have your own Real Estate Web Portal, consulting with experts in Business Solutions who will guide you on the right path on the Internet.
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