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Web portals for sports organizations, what should they include to be successful?

Anonim

The Sports Web Portals have particular characteristics that should not be missing since they are essential for the regular users who visit them. Each sport has its details to report and how to report them. In this article we explain the main elements to take into account to achieve a successful Sports Web Portal.

In our experience of business solutions on the Internet, we have been able to work with various sports organizations by providing them with web portals that meet the expectations of their followers, which are made up of the players themselves, the staff that coordinates and assists them, the media and others. of course the fans (or fans depending on the sport in question).

The common contents for any team sport (multi-players) that we can highlight are:

First of all, there must be the possibility of publishing news and press articles classified by topics of interest. Typically sports teams have press staff who are journalists or social communicators specialized in sports. These communicators write the sports notes before and after each game. Before the game, they inform the line-up of players who will take the field (eg "line up" in baseball), as well as the possible strategies that the technical directors, "coaches" or "managers" of the teams could propose. After the game, the most outstanding details of the game are usually exposed, accompanied by photographs and / or videos with the best plays, indicating how the final result was reached.

In the case of baseball, for example, it is important that the Sports Notes associated with the games are linked to the Scoreboard (inning by inning), as well as to the written narration of the plays of the entire game (called “play to play "or" play by play "). In the case of soccer or basketball this is usually limited to displaying the final scoreboard.

There must be the possibility of associating to the Press Notes and / or Interviews the Audios or Videos recorded by the sports team's media staff, as well as the galleries of photographs taken during the game. This implies that a sports web portal must have modules for News, Articles and Multimedia Galleries (Videos, Audios and Photographs).

As for the numbers, it is essential that there are information blocks or modules that indicate: Results of the Last Day (of the team itself and of others who have had activity), Games scheduled for the next Day (indicating the location details, time, teams, and other details of interest according to the sport), Table of Positions in the Season (with all the participating teams, highlighting the team from the web portal), Results of the Elimination Rounds, among other data. In turn, a module that summarizes the statistics of the team and the players in the season is essential.

The Game Calendar must be published a few weeks prior to the start of the season, showing on each date the teams that will face each other, the place (stadium) and the time of the game. In turn, it must be updated every time a game has been played, placing the results and the link to the corresponding Press Release on the date already played. It must also allow to reflect extraordinary games (eg All-Star Game, Friendlies, etc.).

It is essential that there is a module that shows the details of the players that make up the team in their corresponding divisions (eg Under 17 in Soccer, Parallel League in Baseball, Category, etc.). This module (called "Roster" in baseball) must list all team members with their photographs, indicating the details ("numbers") of each according to sport (eg, Goals, International Games, etc.). In turn, the staff members (coaches, etc.) must be indicated.

The general informative content pages must include the historical review of the team, the history of its headquarters, the committees that comprise it, the social actions they carry out, among others.

It is very important to provide the details of your stadium ("home club") including the seats and their prices (with online ticket sales), instructions on how to get there by different routes, the stadium regulations, panoramic images and / or virtual tours by himself, etc.

During the games, the followers want to be informed of the progress of the match, however, many times the matches are not televised and / or are not broadcast by radio stations of the locality where the fans are, that is why it is required that through the sports web portal broadcasts the streaming audio signal of the team's radio circuit. In turn, there must be a Play by Play module that is fed by a staff member who travels with the team and reports on each play during the match.

In the case of baseball, the Play-by-Play Modules must show: Scoreboard for Inning, Runs, Hits and Errors, Lineup of each team (line up), Pitchers (active, reserves and rotation), Field of Play (indicating players in each position), batting team, player at bat, strike count, balls and outs.

The interconnection with the Social Networks is very important for the interaction with the fans or fans, therefore, the Sports Web Portal must have the links and blocks ("plugins") of Facebook, Twitter and YouTube, indicating the accounts for viewers follow your team on these networks. In fact, the "play by play" should also be broadcast on Twitter during games.

Surveys should not be lacking as they are a way to find out the expectations and / or opinions of the team's followers. They should be changed daily and / or weekly depending on the sport and the season. They must have a way to vote, see the results of the current survey and the history of previous ones.

A Sports Web Portal must have a Version for Mobile Devices in such a way that followers can see the news, results tables, position boards and play by play directly from their mobile phones and / or tablets.

Finally, the followers of the team want to wear their uniforms and / or have souvenirs from it, so an online Electronic Commerce Store is very popular.

If you or your team require Sports Web Portals, do not hesitate to consult the experts who will assist you in the best solution for your sports team on the Internet.

Success for all…

Web portals for sports organizations, what should they include to be successful?