When we create businesses on the Internet, we run into the problem of getting our customers to find us. Task that will not be easy without a little training.
If we manage to position ourselves in Google, automatically the rest of the search engines such as Yahoo, Bing and others, will also place us in the first places.
There are three things that we must take into account and that must not be lacking to achieve good Web positioning:
1. Site optimization and structure (Content and Keywords).
2. Update content frequently.
3. Links to our Site (Popularity).
Optimization and structure of the Site: A well-optimized site must have relevant content, a simple structure so that visitors and Google robots easily find the information they are looking for. The keywords that you have chosen according to your market niche, should be between 2 and 3% of the content of your home page. You must include privacy and responsibility policies. The site map is essential.
This has nothing to do with the color or graphics of your site, these will give a better image from the visual point of view of the page, but will not affect the search engine positioning. Keep in mind also that Google still does not read the content of the videos, it knows that there is one, it reads its title and description that should be relevant to the content of the Site, but it does not take into account what is inside.
Update and add content frequently: By this point, Blogs are very practical, with a little practice, you can use this format to create excellent pages.
Anyway, the important thing when it comes to achieving good Web positioning is to update, create unique and relevant content as often as possible, ideally, daily or every two days, Google loves dynamic sites with information from quality for its users. Remember that they must be classified and well ordered in categories to be easily found. You can also include the possibility for your visitors to leave comments about your content, that will help too.
Links to your Site: This is called, for search engines, Popularity. You become more popular as more Sites link to yours.
Once you have resolved the previous points, you can dedicate yourself to placing links to your Site, for example in Link Directories, these are connected with search engines and the more you get, the more popular you will be. Links from social networks like Facebook and Twitter also work.
There are Directories that will accept your link for free and others that will charge you. Any of them will review the content of your Site before accepting you, so it is essential to be well structured, optimized and with good content.
These three basic points are not the only ones, but they are very important. Once you have these well organized, you can add others and continue to improve the Web positioning of your Site, but be clear that these three cannot be lacking when doing business on the Internet.
When we create businesses on the Internet, we run into the problem of getting our customers to find us. Task that will not be easy without a little training.If we manage to position ourselves in Google, automatically the rest of the search engines such as Yahoo, Bing and others, will also place us in the first places.
There are three things that we must take into account and that must not be lacking to achieve good Web positioning:
1. Site optimization and structure (Content and Keywords).
2. Update content frequently.
3. Links to our Site (Popularity).
Optimization and structure of the Site: A well-optimized site must have relevant content, a simple structure so that visitors and Google robots easily find the information they are looking for. The keywords that you have chosen according to your market niche, should be between 2 and 3% of the content of your home page. You must include privacy and responsibility policies. The site map is essential.
This has nothing to do with the color or graphics of your site, these will give a better image from the visual point of view of the page, but will not affect the search engine positioning. Keep in mind also that Google still does not read the content of the videos, it knows that there is one, it reads its title and description that should be relevant to the content of the Site, but it does not take into account what is inside.
Update and add content frequently: By this point, Blogs are very practical, with a little practice, you can use this format to create excellent pages.
Anyway, the important thing when it comes to achieving good Web positioning is to update, create unique and relevant content as often as possible, ideally, daily or every two days, Google loves dynamic sites with information from quality for its users. Remember that they must be classified and well ordered in categories to be easily found. You can also include the possibility for your visitors to leave comments about your content, that will help too.
Links to your Site: This is called, for search engines, Popularity. You become more popular as more Sites link to yours.
Once you have resolved the previous points, you can dedicate yourself to placing links to your Site, for example in Link Directories, these are connected with search engines and the more you get, the more popular you will be. Links from social networks like Facebook and Twitter also work.
There are Directories that will accept your link for free and others that will charge you. Any of them will review the content of your Site before accepting you, so it is essential to be well structured, optimized and with good content.
These three basic points are not the only ones, but they are very important. Once you have these well organized, you can add others and continue to improve the Web positioning of your Site, but be clear that these three cannot be lacking when doing business on the Internet.
