Administrative and marketing process from an affordability approach

Introduction

As time reaches us, everything around us is in constant change and movement, companies of all kinds create needs for us that we do not know exist until they present us with a product that meets all expectations and begins to be consumed.

That is where the company begins the cycle of a goal, an objective, something that can be achieved, an Affordable Marketing Process.

Which can lead to success or failure in the launch of a product or even the life of the company.

That encompasses the entire marketing process when an Affordable goal is set, it will be found in an analysis that encompasses the scope of the company both internally and externally by way of advantages and weaknesses, as well as the opportunities and threats of which will have to protect.

The administrative process covers different fields in the company such as management, advice, support, marketing, production, personnel, etc., for this reason the functions of the administrative process are counted on, which under the various classical and contemporary schools, as well as various authors like George Terry, Koontz O´Donald, Luis Larrain and others, it can be summarized as; Planning, Organization, Direction and Control.

Affordable. (From the lat. Assequi, get) It means that it can be obtained or acquired: "It is affordable for us to increase customers or buy a certain car."

The commercialization process within an organization consists of giving direction to the company in the planning, execution and continuous control, studies of the affordable environment, looking for opportunities and strategies, developing profitable commercial mixes for clearly defined markets, represents a group of sellers and buyers eager to exchange goods and / or services for something of value.

From Affordability, the marketing process deals with what customers want, and should serve as a guide for what is produced and offered, Affordable to own: obtain a product and have the right to use or consume it, Affordable for time have the product when you want it, Affordable place to have the product where you want it, this process consists of four phases that are mentioned below:

Strategy: Set the guidelines before producing an article or offering a service, analyze the opportunities offered by the market, the target segment, purchasing power and if it is going to respond to the needs, detect the competition also analyzes the company in a internal to determine if it is in a position to carry out the project and analyzes the most appropriate distribution policy for the product or service to reach the consumer. Marketing Mix:For marketing, the product is what is offered to the market to be acquired and satisfies a need or desire. Price is the amount of the exchange associated with the transaction, and for this the competition, the desired positioning and the requirements of the company are considered. Plaza: or distribution, refers to where to market the product or service that is offered, considering the management of the logistics sales channels to ensure that the product reaches the consumer in an affordable way. Promotion: all the activities carried out so that the market finds out about the existence of the product, such as sellers, offers, telephone, internet, advertisements or advertising. Control: establish feedback and evaluation mechanisms to verify the degree of achievement of the objectives.

In the ideal case, marketing becomes a business philosophy in such a way that all areas in the organization become aware that they must respond to the true needs of customers and consumers. It is the entire company or entity that must act in accordance with this principle, from the telephone operator or receptionist, to the accountants, secretaries and other employees. This is how clients will receive the treatment they expect, for which they will trust that organization also in terms of its products or services.

conclusion

The role of marketing within a business oriented firm is to give the business direction. The marketing concept emphasizes that the company's efforts should focus on satisfying some of its targeted customers for a profit.

Seeking that this goal is affordable and the changes that are brought to it are profitable. Effective marketing means delivering goods and services that consumers want, is getting them the product at the right time, in the right place and at a suitable price.