It is more than clear that social networks help to position us in search engines. According to studies, social networks constitute 7 of the 10 factors that most influence SEO.
To achieve this, the SearchMetrics company has analyzed 300,000 urls which appear in the main search results for 10,000 highly demanded keywords, along with millions of links, tweets and interactions on social networks.
This report made by SearchMetrics collects the characteristics that the best positioned pages have in common and in what they differ from those that occupy the positions below. The company classifies between 4 components, and assesses the weight of each factor for Google.
Influence of social networks for SEO
Google is the social network that can boost your website the most when it comes to achieving good results. Google is the most influential factor for the search engine, above the rest of the elements, of whatever nature it usually uses. It is totally true that the activity in the social network of the circles will affect the positioning.
Facebook is your great weapon if you want to reinforce your presence with respect to Google. This is because there are different ways of interacting on this platform and all of them constitute a boost to your website.
The next social network that follows Facebook today, oddly enough, is with 0.29% and Twitter with 0.28%. Relevant content is what feeds social networks, always linking to the source from which part.
Backlinks
Facebook is similar when it comes to the number of backlinks on your page. The aforementioned makes it difficult for many SEOs, those who are especially dedicated to optimizing, developing strategies, etc., leaving aside social networks.
It is highly advisable to create a Social Media strategy.
The amount of links that your “nofollow” page has is an indicator of the naturalness of your link building strategy. If your website has X amount of these direct references, this indicates that those pages have linked you because your content is interesting.
Links count, it is something that tells us that your page is important, and for this reason other pages refer to you. Other things to keep in mind as it influences is the featured word and the anchor.
Optimizing web content
The content is the most important. This is the main attraction for social networks, who draw from the information on your page to reference and generate interactions.
SearchMetrics highlights the importance of internal links as a relevant factor when it comes to seeing the importance of a website.
Another very important thing is the length of the code. This should be as clean as possible and contain useful information.
The amount of Keywords in the text is also important, keywords with both internal and external links, their extension.
The more linked it is to the rest of the page, the more relevant it will be.
Some negative factors for SEO
According to the friend Google, a website cannot have so much publicity, but rather offer quality content. That said, it is not considerable to monetize your website, if you want to monetize a website, you have another one especially for this purpose.
