The figures indicate the reasons why businesses should consider having a presence on the Internet, AMIPCI in its latest studies reveals that electronic commerce in Mexico yielded 955 million dollars in 2007, there was a growth of 78% with respect to As of 2006, for 2008 they estimated 1621 million dollars in sales, among the main products or services offered on the Internet, the sales of airline tickets continue to occupy the number one position and there was a 15% increase in the sales of Internet for the tourism sector.
If you are inside the wonderful world of commerce, you will notice that only those who have good marketing strategies are those who obtain excellent income.
Today, with the economic crisis that our country is suffering, it is difficult to achieve sales that allow us to stay within a business, let alone have great profits, but at least cover the main expenses and achieve some surpluses. If your business keeps making sales to customers only within a physical location, you are missing out on a large number of potential customers, who for various reasons do not pass in front of your store or do not see what you offer at a glance. The trend in current commerce is to go to the customer and not wait for them to come, and a medium that allows you to reach them directly is the Internet, through the so-called electronic commerce or e-commerce.
Internet is a tool that allows you to segment the market effectively, since its cost is visibly low in relation to advertisements on radio or television, it encompasses multiple media such as visual and auditory, as well as the combination between them, allowing Internet users, or Internet users, are impacted by MULTIMEDIA advertising. Many companies have already benefited from electronic commerce and have experienced an increase in their sales, because if the economic situation in your geographical circle is difficult, this is not necessarily so in other places, where you can reach thanks to the use of the Internet.
If you are still not convinced, look at the data that the Mexican Internet Association publishes in its research on electronic commerce in 2008, this information was obtained from a sample of 22 large companies widely recognized in Mexico.
- 955 million dollars was the amount of e-commerce sales in 2007, experiencing a growth of 78% in relation to 2006, which was 537 million.Airplane ticket sales rank first in sales over the Internet, followed in ascending order by computer products, movie and show tickets, cell phone accessories, audio and video electronics, hotel reservations, travel packages The average prices of some products sold online are travel packages (902 dollars), computers (655 dollars), plane tickets (186 dollars), animals and pets (146 dollars), cell phone accessories (130 dollars).
Now, let's go with your clients, to know how to get to them, you must know the following information:
- In 2008 there were a total of 27.6 million Internet users, against 23.9 in 2007, experiencing a growth of 16.4%. 63% of buyers are men, and 27% of them are between 25 and 34 years old. 26% of Buyers plan their purchase of expensive items and 23% enjoy any type of purchase. 7% of Internet users in urban areas have participated in Internet auctions. Individual purchases of items are higher in relation to those made for business. Of the Internet users who have booked plane tickets online, 48% are women and 52% are men, and their age ranges between 25 and 34 years. Hotel reservations via Internet have been made 54% by men, 46% For women, their ages range from 25 to 35 years.
Regarding the technological infrastructure that people in Mexico have, the following is available:
- As of 2008, there were 18.2 million personal computers. Of those, 11.3 million have direct Internet access. 51% of computers with Internet access purchased in 2008 were for home use, the rest for businesses.
The profile of the Internet user denotes the following.
- Of the total number of Internet users (Internet users), 56% are men, 44% are women. 63% of the people with the highest income in Mexico are on the Internet. Regarding the ages of Internet users, 63% are between 12 and 19 years old, 55% between 20 and 24, 35% between 25 and 34, 24% between 35 and 44, 19% between 45 and 54, 10% are over 55 years old.
Regarding the activities of the Mexican Internet user.
- Among the main activities carried out on the Internet are, firstly, sending / receiving email (70%), followed by sending / receiving instant messages (58%), the use of chats (41%), uploading videos or photos for share them (34%). 22% of Internet users read online newspapers, 11% listen to radio, 8% watch TV programs, and 6% read magazines. 6% of cell phone users access the Internet by medium of your mobile device.
Regarding the places of connection, the home continues to be the main place of Internet access with 48% of users, followed by Internet cafes (34%), work (19%), study places or schools (11 %).
Connection time and frequency.
- Connections from home and work reflect the longest time, the average connection time per day in Mexico is 2 hours. with 54 minutes. Greater access is recorded between 4:00 p.m. and 6:00 p.m.
So now you know, to increase your sales coverage you need to update yourself and enter the world of the Internet and master the use of new communication technologies a little more, the phrase "renew or die" already says, I would rather say "update now or disappear ”, no one has experienced new results by doing exactly the same actions.
