The future establishment of dynamic business social networks is practically a fact. It is considered that by 2015, approximately 25% of companies will base the improvement of their efficiency and productivity on the analysis of social networks. Emails will be 20% replaced by social media. Approximately 50% of companies will use microblogging by 2012.
Today many companies with thousands of employees and offices distributed throughout the world have adopted the use of social networks, managing to find the best possible relationships for each business opportunity.
These forms of interaction reduce the risk of losing important relationships for the different projects and facilitate the definition of corporate expansion strategies, to be followed. Despite these benefits, the dynamism of social networks is an unfavorable point due to the speed of changes in the business world and the displacement of contacts inside and outside the companies.
Companies are changing their concept about social networks like Twitter and Facebook for business, and its evolution as a means of communication within companies will achieve the establishment of corporate networks.
According to Gartner, the following trends will be recorded for the next 5 years:
- Trends 2011: Emails will be replaced by 20% by social networks and these will prove to be more effective in cases such as the ability to update contacts and the location of business managers in real time. Trends 2011 - 2012: the greatest part of the companies would be forming their own social networks, for which it would be necessary to make an investment in security and see how it is integrated, in such a way that it provides added value to the company.Trends 2012: Almost 50% of companies will use microblogging. Companies have wanted to find a corporate Twitter, for the internal use of their employees and use it to be in permanent contact with their colleagues and obtain a quick response to their needs. 2013 Trends: Platforms such as e-mail, web conference, etc. will be designed., which will be integrated into the social networks of each company, but until that happens it is possible that corporate ICT tools will disappear or be adaptedfor communication processes within companies. 2014-2015 Trends: the widespread use of communication applications designed for computers is expected and will be integrated into the use of smart telephony. 2015 Trends: approximately 25% of companies will base the improvement of its effectiveness and productivity in the analysis of social networks, which will be useful to know the patterns of interaction and circulation of information that occurs between workers, groups within the company, partners and customers.
Currently, the use of social networks is carried out outside companies, as marketing tools, to find new professional contacts, etc. There is no doubt that social networks will be part of the internal and external communication form of many companies, which will intensify and strengthen the performance of companies and give added value to those with an innovative attitude.
For “Human Googles” like us, these tools undoubtedly open up an exciting world of information. Especially critical will be to locate valuable people within our organization.
Also, having a specialized Twitter within your company would be excellent to disclose in a more direct and effective way that information (links, books, etc.) that applies directly to what is done there, even internal or confidential information that does not make sense to disclose on a public Twitter. Because, let's not forget, one of the great problems of the Internet is the over abundance of information. Functioning in a social network exclusively ours ensures that what we find in them will be perfectly segmented towards our context. We will save time and find what really interests us. Fantastic.
