The Whuffie Bank: « In a world where reputation is wealth, only those who do good and help others are the richest », this is an online project, whose purpose is to recreate a virtual currency whose value is supported by the reputation you have on social networks.
With new mobile devices and the accelerated growth of the internet, if a customer is dissatisfied with a product or service, he expresses his disgust and irritation with the speed it takes to write on his social networks with his mobile, thus thousands find out about his anger and they even share it with thousands of others, which is why the harmful result of their opinion is more shocking and more viral than previous years.
Just as a good online reputation attracts, generates trust and more sales; a bad one can be seen in an empty cash register. For this reason, whether we like it or not, it is necessary to understand that online reputation has a very important value because, unlike a web page, it is created by the consumer and not the company. Today we have to choose between managing reputation or letting it circulate freely on the web. If you decided to manage it, how to do it? … Apply THE MIA
1. Monitor conversations: for this there are many tools for example google alert that allows you to create alerts to know that they are talking or writing about your company, brand, product etc., it is also necessary to be aware of what is happening on social networks to This will locate mentions on Twitter with Monitter, TweetBeep, Socialoomph and Twitter Search.
2. Inform: once you know the existence of the conversation, you need to participate by informing and clarifying; on blogs and forums, comment; in wikis edit the contents; In social networks, achieve direct communication, this must be transparent and generate trust.
3. Take action: with reputation management you get valuable first-hand information from your customers, this feedback should be used to take actions to improve your service or product.
