When I showed my Marketing students in class how life has its logic, that immanent force as a beginning and an end that Theillard de Chardin pointed out a long time ago, I have no doubt that some thought "this teacher is sick."
What does Marketing have to do with this if it is part of the cold and impersonal world of business, if with it they seek to do more and better business. But it was understandable because they were just babbling, taking the first steps in this not so new but always renewed discipline.
The logic of successful businesses is to manage to maintain and increase a portfolio of clients who are happy with the brand and maintain their loyalty to it. Marketing in its holistic vision plans that companies should be fully and comprehensively customer-oriented, as the only way to generate solid and stable business over time. Marketing itself as just a way to promote products is the most traditional but very limited view of the role assigned to that discipline in the field of business.
When we begin to convince ourselves that my business success does not lie in focusing on my tastes and interests, on my visions and convictions, but on those of those I must serve, naturally we are facing a gaze that is closely associated with that of the concern for the other and breaks the logic of profit as a simple personal interest.
When to this we add all the so-called Marketing of Social Commitment and even more so the entire field of Corporate Social Responsibility as an imperative of brands and companies, which also implies the generation of a more dignified and fair relationship with its own workers and a company that cares for the environment and the environment; we are seeing business management as a real mission of service, where its success depends only on the satisfaction of those whom it serves.
It is true that everything is also done in order to ensure the success of a company, which implies a high personal interest and not for sheer gratuity. However we must recognize that always in human behavior things are done in the end for a present personal benefit; such as success, satisfaction, gratification, profit, or future profit; eternal life. Free Love is only known in the relationship of God with men and between father and children.
Apparently the Social Doctrine of the Church so vilified in its time, is being right, when it points out that goods should serve the common good of society represented in a maxim: "on all private property there is a social mortgage." Who could have believed that the economic dynamics itself would make this reality understood? Until a few decades ago to approach business management in this direction was to be easily branded as "communist".
It is good and important to discover that nature itself seems to have its order and the ordering energy does its job. A reliable proof of all this is that the greatest happiness is always achieved in giving and not in hoarding, in love and not in selfishness. The happiness of abundance is fleeting, that of life lived in depth is more permanent.
With all this we do not mean that we are living in paradise, not even close to it.
However, amid the pessimism and negativism that characterize our time, it is good to discover signs of light for which it is also worth rejoicing. Verify that there is a superior ordering force that always triumphs, and ultimately learn and understand how life should be lived.
