For your membership site to be successful, you must be very clear about two key concepts:
1. What is the result that you are going to deliver to your clients.
2. The structure that you are going to use to deliver said result.
1. Your client buys a result
You must know very well what is the change, the result, the solution that your clients are looking for.
That will lead you to a definite purpose. Any successful product or service starts with a definite purpose, which is the winning idea for your membership site.
Remember: People don't buy audios, videos or eBooks, they buy results.
These results can be:
• An answer to your problems.
• A path to your goals.
• A solution for your struggles.
• The appeasement of your pain.
For that you have to discover what the needs of your ideal client are.
• What are the problems that plague you daily?
• What is the passion you pursue?
• What are the results that you seek with all your heart?
• What motivates them?
• What excites you?
• Etc.
2. How are you going to deliver your result?
If you already know well the needs of your clients and you know perfectly what is the result they are looking for, you must determine how you are going to deliver it.
You must design a structured process of steps through which you will guide your client so that they can obtain the results they are looking for.
I call this process a step system.
What is a step system?
It is simply a series of 3, 4, 5, maximum 8 steps that will take your client from anguish / need / longing to the result they are buying from you.
Crafting your step system is really not difficult. The process is already in you. You just have to put it on paper or on your computer screen.
Don't make the mistake of taking too little time to design this step system.
You may have a definite idea in your mind, but by not giving it a structure of steps, you will deliver your help in a random way that can confuse your client. It can even lead to business failure, because clients don't achieve the results they were promised from the start.
