Building a web page can be a big task, especially when it comes to large-scale sites made up of hundreds of thousands of pages. It is normal that certain details are often overlooked when making changes aimed at improving web positioning (SEO). However, to carry out an SEO strategy it is necessary to ensure that some small details have been carried out correctly.
Let's look at three of the most important:
1. Make sure there are no broken links
Links have a very high tendency to break, especially when moving content, deleting it, or renaming URLs. The result is that the links do not point where they should and when accessed through them, a page not found (404) is reached. This is not good for visitors who expect to find what the link promised and when they reach one of these pages it is very likely that they will end up leaving our site, with the consequent bad impression caused.
Therefore, before launching a website, carry out the necessary checks to ensure that there are no broken links. For this you can use some free tools, such as Xenu.
2. Make sure of indexability
This is an essential point. When we are going to launch a web page after an SEO optimization, we hope to achieve better web positioning results thanks to the changes made. But it is possible that search engines cannot access certain pages due to some unintentionally created barriers. This is the case for pages with "noindex" tags or for directories without permission that have been declared in the robots.txt file. Each of the statements in that file should be carefully reviewed to make sure that all the pages we are interested in will be crawled and indexed. Additionally, it is usually a good idea to create a sitemap.xml file to give search engines a boost.
3. Make sure of the correct spelling
It is inevitable that a few spelling errors will creep into our content, especially on large sites consisting of hundreds or thousands of pages. Changes are often made to content to change or add a phrase or word. These changes have a very great tendency to error, since they are usually made quickly and if you read what is written carefully. These errors leave a dire impression on users and it is best to make sure to correct most of them before the web launch. As if that weren't enough, recent changes to Google's algorithm (panda) ensure that the spelling correction of the pages will be taken into account.
Therefore, it is an essential task to check the spelling correction of each page (especially those modified at the last minute), firstly by users, and secondly because of the possible checks carried out by some search engines such as Google.
There are many more checks that can be done before launching your website after SEO optimization, however, making sure you do these three will help you have a critical part in place before launch. In addition, these checks should not be forgotten once the web page is working, since changes are constantly susceptible to error. Therefore, any change made must have a subsequent review in order to ensure that the three points mentioned are correct.
