Currently, communication has established very different interactive media, which are used by multiple companies to achieve a questionable direct contact with their current consumers, regardless of the line, the type of company, the product, the service and other variables, it is rare to find a company that is not prone to this type of move.
"Social Networks" are nothing more than online communication platforms, or otherwise: social structures made up of groups of people who are connected by one or several types of relationships (kinship, friendship, common interests, knowledge, among others. clusters); An issue that is very valuable for companies today, given that by knowing the common interests of their customers, whether or not they are regular, social networks will allow access and open a communication channel with those people with whom such interest is shared.
The internet facilitates at all times the detection of comments, recommendations and opinions of common products that promote a brand, a product or a service and; It is in this factor that the company is favored and is inclined to experiment and exploit these areas as they understand it.
Social networks date back (at least) to 1995 when the classmates.com site was created; with the idea that people can maintain or regain contact with their classmates at school, institute or university. By 2002, "circles of friends" were created, which would become "virtual communities" with the arrival of MySpace.and Friendster, who knew how to exploit the value of this circle; In these communities, an initial number of participants send messages to members of their own social network inviting them to join the site, the new ones repeat the process, increasing the total number of members and the network's links.
So it was given that social networks can also be created around business relationships. What makes current companies look for this trend to abandon the 01800 call-center is a new phenomenon that aims to help users in their purchases on the Internet: social networks. Space in which users can consult all the doubts they have about the products in which they are interested, read opinions and write them, vote for their favorite products, meet people with the same hobbies and, of course, buy that product in stores more important with one click.
This is where a new character comes in: the PROSUMER. (The producer and consumer of information; a proactive thought leader who has the ability to turn brands into category leaders based on personal experiences.)
Its importance lies in the fact that 34% of what a PROSUMER publishes is about positive or negative aspects about a brand or a product (regardless of what type it is), and this translates into influence and promotion, then in some cases will act as ambassadors for it.
Currently, there are many companies and organizations that are betting on social networks, as online marketing experts ask questions such as: do you know what is said on the social network about your brand? Mexico is one of the most active countries in search of data and use of social networks. Social media connects people at low cost, which can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies that sell products and services. Businesses can also use social media for advertising in the form of banners and text ads. Since companies operate globally,Social media can make it easier to keep in touch with people around the world, therefore, social media helps traditional marketing to achieve established business objectives, as it improves experiences, direct and effective communication, between others.
COMMUNITY MANAGER
The position of Community Manager or Community Manager is a new field within Marketing and Online Advertising, a good Community Manager is the person in charge of creating, managing and invigorating a community of users on the Internet regardless of the platform they use.
Among the skills that a good community manager should have are ease and correctness in writing texts, with special interest when it comes to the headline as there are guidelines for editing articles, and the ability to promote knowledge exchange and opinions among users. In addition, the person or persons in charge of this department must have knowledge of specialized programming and design, since it is they who create the web pages, the applications for Facebook. and they handle Twitter. That is why it is a profession especially suitable for marketing professionals, advertisers and other communicators, as well as information professionals.
The Community Manager must be profiled as a strategist specialized in online communication, with knowledge in marketing, advertising and public relations, an early adopter in essence and with experience to establish relationships of trust with the audiences. You must possess a deep understanding of the company and the industry, common sense, empathy, contextual and emotional intelligence, and be able to assess and interpret trends. Have the ability to induce and evangelize the different areas of the company so that they understand the strategic need to be part of the conversation on social media. Monitor the brand and interpret data, anticipate crisis or opportunity scenarios, establish strategic links (communities),identify and "recruit" opinion leaders and gather feedback to use as proposals for internal improvements. To ensure their competencies, the selection of the professional must respond to a meticulous and exhaustive process that involves all areas of the organization, transversally.
CONCLUSION
Companies that do not adapt will not improve their productivity, since interaction with customers today is very important; in addition, they will accumulate years of delay in a few months.
Incorporating social networks into applications and processes is the way in which companies must communicate with their current customers and thereby achieve an expansion in their market coverage, since it is no longer limited, since interconnection and real time effectively maximize the process growth.
Sources:
- Prometeus - The Media RevolutionThe Social Media Revolution.Something about social media.
MySpace is a website for social interaction made up of personal user profiles that includes networks of friends, groups, blogs, photos, videos and music, as well as an internal messaging network that allows users to communicate with each other and an internal search engine. It was created by Tom Anderson, Chris DeWolfe, and a group of programmers.
The word PROSUMIDOR, or also known as PROSUMER, is an acronym formed by the original fusion of the English words producer (producer) and consumer (consumer). Likewise, it is associated with the fusion of the English words professional (professional) and consumer (consumer).
Facebook is a social media website created by Mark Zuckerberg and founded by Eduardo Saverin, Chris Hughes, Dustin Moskovitz, and Mark Zuckerberg. It was originally a site for Harvard University students, but is currently open to anyone with an email account. Users can participate in one or more social networks, in relation to their academic situation, their place of work or geographical region.
Twitter is a social network based on microblogging, based in San Francisco (California), with subsidiaries in San Antonio (Texas) and Boston (Massachusetts) in the United States. Twitter, Inc. was originally created in California, but has been under the jurisdiction of Delaware since 2007. Since Jack Dorsey created it in March 2006, and launched it in July of the same year, the network has gained worldwide popularity and is estimated to it has more than 200 million users, generating 65 million tweets a day, and handles more than 800,000 search requests a day.1 It has been dubbed the "SMS of the Internet."
