One of the vital questions for companies is to know the degree of acceptance of their products and services.
Collecting information from end consumers is often difficult and with the risk of not reflecting the real situation of service and consumption.
The mystery shopping technique tends to avoid these problems.
Reflect the opinion of the consumer or the end customer regarding those products and services in the circumstances that the company makes them reach its target audience.
For this, it is important that certain conditions are met:
- Carrying out samples in the same circumstances (schedule, time, etc.) Mysterious buyer or mystery customer that fits the objective profile Detailed knowledge of the company, product and service Methodology, training and data processing Information and training plan to correct those guidelines susceptible to improvement of the results Permanent measurement.
It is important to emphasize that quality improvement and measurement plans must be permanent in order to control possible deviations and advances.
Without continuous and demanding monitoring, the results will take time to consolidate or will simply be sporadic.
Finally, it should be noted that the mystery shopping technique aims to discover the axes of improvement in the service or product.
The mystery shopper, mystery shopper, or mystery shopping will reveal to you what their customers think and will rarely tell you.
A true source of improvement for your products and services.
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WEXTER BOX Marketing Consulting®
