The seller is the person, whose work activity is the exercise of the sales profession, a complex activity due to its scientific and technological content.
The seller fulfills a necessary and important role. His work action is defined and specialized. The seller plans, promotes, develops and crystallizes the sale.
For these reasons, I maintain that in this globalized and highly competitive world, sales work can only be done by the salesperson, who, even being a novice or professional, is always studying, practicing and updating to avoid becoming obsolete. With the feeling that today you are better than yesterday and tomorrow better than today, I put these study topics at your disposal.
Requirements to be a seller:
1.- KNOWLEDGE.- It is essential that the salesperson have the adequate and complete knowledge that the sales profession requires. This knowledge must be theoretical and practical.
Theoretical learning.- is acquired through courses and academic teaching programs.
The practical knowledge.- is obtained in the field of work itself, under the correct direction of the Instructors and Sales Supervisors.
2.- PERSONALITY.- The seller must be endowed with a suitable personality. Personality is everything that differentiates a person from others.
3.- LEGAL CAPACITY.- In order to be able to freely and smoothly exercise his profession, the seller must have the legal capacity that the law establishes on his person and for all the acts that he performs.
Elements of a Seller's Personality
- Positive Mental Attitude Physical Body and Health Personal Appearance Degree of Education Personal Qualities
MENTAL ATTITUDE
It is setting the mind in a correct and positive direction to achieve something. The attitude must be one of triumph in your activity, both in the personal order and in the professional field. The triumph is not only achieved in the economic aspect, it is also achieved in the field of health, morals, and harmony, thus achieving HAPPINESS by cause and effect, because the triumph is the result of the best efforts the being human in any activity of your daily life, that is why we must give all our effort making the most of time without putting things off for tomorrow and so your success is not postponed either.
The seller must always remember that the triumph does not lie in the wallet but in the brain and in the orderly way that directs his life acting with consistency in what, thinks, says and does.
For the seller to adopt an attitude of triumph, it is recommended that he sincerely recognize how much he owes to GOD, likewise, to his country, his family, his company, and his client, it is also recommended that he recognize the importance of STUDY AND PRACTICE, so that when you are already a Sales Professional, you recognize that you fulfill a necessary function of high specialty and with deep socio-economic content for the benefit of yourself, your family, your country and the world.
THE Physical BODY and Health It
constitutes another important element in the configuration of the personality, because the activity of selling consumes a lot of energy, and only a vigorous health will allow the seller to carry out his work with the necessary strength.
The care and maintenance of health is the competence of medical science. For this reason, the seller is recommended not to neglect his health care, which must be entrusted to the medical direction.
The Personal Aspect
It should be borne in mind that first impressions are the most influential and lasting. The seller is influenced by the first impression he makes on the buyer. Therefore, it is essential that your appearance is attractive and reveals an outdated personality. You don't want the seller to look bad.
Dressing in good taste, without exaggeration, well cared for and clean, are indications of culture, good taste and refinement of every professional salesperson.
Degree of Education
Regarding education, that is, the way the salesperson behaves socially, is a factor that increases or reduces his personality. In this aspect there are no intermediate positions. The seller is or is not an educated man.
In proportion to the degree of education, their prestige increases or decreases significantly.
Personal Qualities Qualities
are developed in most salespeople, but in a limited way and with a difference in degrees of perfection between character with poise or sincerity, or more initiative than perseverance, etc.
With study and careful training, the salesperson can achieve a high and even degree of perfection of the qualities, until finding the “Personal Balance Point”.
Main Qualities
- Common SenseCharacterLeadSincerityImaginationPreviewInitiativePerseveranceCourtesyDecision
Common Sense
It is based on reason. It derives from mental work and observation.
Common sense is to approach the problem properly and solve it in a concrete and positive
way. Common sense allows us to do the best in the face of circumstances, problems, doubts, obstacles, etc. Etc.
But you need to be awake and attentive!
Common sense can vary in people for reasons of idiosyncrasy.
Character
manifests itself by cause and effect in all circumstances of life. The seller must have a defined work plan but must be willing to vary it if the circumstances of the case require it. Do not confuse character with stubbornness.
The good-natured salesperson is always ready to learn, listen to other people's opinions, and vary his attitude and work plans if circumstances warrant it.
A well-directed character will help the salesperson to use the most appropriate elements at his disposal, without retreating in the face of difficulties, unless he has as a tactic to go back one step and then take three steps forward.
Character is a positive force, as long as the salesperson has enough tolerance for other people's ideas.
If we apply the 3 states of the self, the seller will always be in the adult self.
Aplomb
The salesperson must speak with the same sincerity, serenity and poise that he uses to speak with his friends.
Aplomb is born from the habit of analyzing one's fears and then rejecting them, the lack of aplomb is born from two contradictory feelings: the feeling of inferiority and the feeling of superiority.
The presumption of being more than he really is and the fear of being belittled, make life difficult for the salesman lacking in poise.
That complication prevents you from clearly focusing on your problems and presenting your wishes and ideas convincingly.
(See PDF)
FINAL REFLECTION
To be a professional salesperson you require:
➢ A desire (to serve others)
➢ An attitude (will to win)
➢ A quality (perseverance)
➢ Two skills
- Skill to visualize in advance.
- Detect the opportune moments.
➢ Self-control in feelings and emotions.
➢ Develop sensitivity (which comes from practice, experience and training). +
You were born to be great, everything depends on you, strive
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