Marketing strategies are processes that are done to take advantages over your competitors, this is done by using different resources and making the most of your market. We can also describe them as a communication process with our clients in which we make them aware of the different advantages that our products and services have.
And we can say that a marketing strategy is a way of informing your customers about your offers or simply emphasizing the quality of the product and / or service that you offer with the purpose of increasing your sales, since your purpose must be the generate sales for your business.
Types of marketing strategies
Companies use different general marketing strategies, however these strategies to be applied correctly we have to know them and know which ones will give us a better result for our different types of products and / or services. Having said this, the most used strategies are the following:
- Affinity marketing Marketing alliances Ambush marketing Marketing to take action
Affinity Marketing
This type of strategy is known as a partnership strategy. This strategy is divided into 2 parts: the first part consists of the company that is in charge of the demand that your market demands, and the second part is another company that is in charge of providing customer service, in other words, of establishing a positive relationship with your clients.
This type of strategy is widely used by multinational companies, they make partnerships with local companies since both parties are extremely important for their sales and service to be maintained, since the investments that are made are too large to allow their clients not to be satisfied with their products and services.
The reasons why these local companies are necessary are:
Because of the knowledge they have about their market, they know their market and they know what is more important to them, another reason is that they know what type of products and services are necessary for that type of market, finally local companies do not have enough capital investment, then these companies accept the help of multinational companies.
Marketing alliances
This type of strategy is carried out by 2 or more companies that form an alliance, come together to capture and share the market and promote their products and services. These companies make these alliances generally due to lack of capital to finance themselves. Of course, the advantage of using this alliance is that companies not only have more capital to make themselves known, but also have the experience of other companies, which gives them a very favorable advantage over their competitors, and in this way they manage to have much more traffic for your business.
Ambush Marketing
This type of strategy is used to capitalize and maintain contact with certain types of events that do not need any investment. Furthermore, this is subdivided into 2 groups:
The direct ambush market and indirect ambush marketing.
In direct ambush marketing, advertisers or companies participate directly in different types of events in order to promote their business by communicating directly with a certain group of people who are interested in certain activities. In doing so, business cards are used with which advertisers offer them directly to visit their businesses. These cards contain your email addresses as well as your business, phone numbers and website addresses for your own business.
Indirect ambush marketing consists of nothing more than placing banners or other visual material around the place where the event is taking place.
Marketing to take action
Taking action is a very important part of inbound marketing, it is widely used on the internet in the form of banners, graphic content, videos and others. This type of marketing is subdivided into different types that are possibly widely used to promote businesses around the world.
- Close Range Marketing: It is also known as approach strategy marketing. This type of strategy uses the help of Bluetooth and Wi-Fi technology to promote its products and services in a local network. Cloud Marketing: This type of marketing strategy is totally based on the internet where the active resources of the internet are transferred from one individual to another, so that those who are interested in the content can improve, modify, use and share it Community Marketing: The purpose of this marketing strategy is to increase the trust and loyalty of existing customers and in this way it makes them help them to promote their products and services to the public. The biggest advantage of this type of strategy is higher customer satisfaction.This marketing strategy has a rule, customers who are satisfied will tell 10 more people about your good service and / or good product, but customers who are not satisfied will tell 100 more people about their experience. So companies that use this strategy to send specific offers to their previous customers to create greater loyalty to their company. Content Marketing: In this strategy we use the internet and a little creativity to create informative content about our products and services and we publish it on various platforms and places to promote our business. These types of content contain backdoor links which direct these visitors to our business page. Media Transfer Marketing:This strategy uses different channels and platforms for our products and services. These platforms may vary in emails, newsletters or other types of web pages such as Facebook and twitter. Marketing Database: This strategy uses information obtained from different customer and / or consumer databases to create a communication medium. cash through which we let our customers know about our products and / or services Direct marketing: this type of strategy can be carried out in many different ways that can be: emails, text messages, advertising leaflets, Flyers, which can effectively summarize the message we want to share with our clients, is a very effective strategy that helps us increase our clients.Diversity marketing: in this type of strategy, a market analysis must be carried out to have a clear and concrete idea of the needs and products that your market wants or needs. Once your analysis has been completed, a marketing plan is created that is capable of meeting, carrying out and completing the needs of your clients. This strategy is very effective and generally has great results and you manage to understand the needs of your market.Evangelism Marketing: This type of strategy is very similar to the recommendations of one person to another. This strategy consists of looking for customers in your market who voluntarily try to promote your products to other people by showing them the different characteristics of your product or your service to new customers.This type of marketing consists of giving away or sending a sample of your product at low or no cost. The basic purpose of this strategy is to increase sales of a particular product which can result in a greater profit for the company compared to using a standard marketing strategy. Buy one get the second free is an example of this type of marketing. Free sample marketing: Compared to bonus gift marketing, this type of marketing gives free product samples to the public. The objective of doing so is to introduce a new type of product to the market.Digital marketing: this strategy is based entirely on electronic products such as Smart Phones, computers,Tablets or other electronic type in which information is provided to your customers about a specific product to customers. Of course, the indispensable tool for this type of marketing is the internet. It is the most used type of marketing today and generally this type of marketing gives very good results. Some examples of this type of strategy are sites such as: Facebook, Twitter, YouTube. In this way, electronic social marketing has managed to reach the entire digital world.YouTube in this way electronic social marketing has managed to reach the entire digital world.YouTube in this way electronic social marketing has managed to reach the entire digital world.
It is worth mentioning that every day that passes new strategies and ways to increase advertising and increase your market emerge. The competition can be very difficult, your clients will be educated about their rights, and will become more familiar with different alternatives. So what will give you success as a marketing specialist in the type of strategy you use, remember that there always has to be something different in you than other companies or people, which is what will give you the advantage over your competitors and bring you closer more to your customers.
