A project is a transformative creative idea of resources guided by processes that achieve results whose added value is perceived by stakeholders.
Obviously many authors have given their opinion in the project process, being Carlos Andriani (2004) who sustains the impact of quality in the management and its results.
It is appropriate to quote Daniel Rojas Herrera (2005) who inspires us by maintaining that an idea transformed by strategic scenarios and with the assumption of risks under a scheme of defined objectives and goals with measurement of time and costs is the concrete of a project.
Many processes in our life focus on the project methodology, therefore it is of great value to take advantage of the concept to apply it to aspects whose duration has expiration to guarantee that the following phases exist:
Each of these phases has its reason for being to achieve the systematic structuring of the idea in an operational activity and results management. It is important to analyze the purpose of the project on a social, economic and profitability level. In the same way, the legal nature is important to focus it on the business priorities as shown in the attached model:
From the implementation of the business plan, the project start-up is estimated, which must philosophically structure the key management aspects as well as determine if it will be carried out with a physical or virtual structure (e-commerce).
It is very common at this time for the business plan to expose the possibility of virtual strategies in order to be projected internationally, thus having to foresee the market protocols, laws and tax conditions of each target country.
Without a doubt, the sense of innovation is the evidence of the creativity competition that in some way is part of modern business management where mind maps are the responsibility of the executive who proposes them, assuming a broad sense of leadership in which a strategy implemented by work teams where the resources involved have an impact.
Part of the creative strategies focuses on the general business plan focused on advertising where the briefing of the company with its products, services, values, processes, procedures, policies, among others, is made known in a massive way.
Creative strategy is not the product of chance, it requires great effort on the part of the leader who tries to promote it. Said strategy is considered as the one that synthesizes the feelings of the target audiences and therefore must be based on research and development.
Undoubtedly, the creative strategy opens the process of the marketing plan, which must contain a series of key aspects of the business that must be covered in a methodological way, among which are mentioned:
How it is perceived if the central idea of the business does not arise in a creative way, the target market cannot be prospected and no competitive process can be established. Based on what Michael Porter (2004) calls his diamond:
You can focus on the strategic plan based on the Porter diamond that specifying the position of the competition is crucial to gradually determine the action plan to be executed. After the clarification of the market plan, all projects must align their processes in an analytical way, establishing the appropriate times for execution.
It is then the moment for the logistic analysis, which can very well be carried out by SPSS or Statistical Analysis System for the Social Sciences where the parameters of factors are estimated and it is tried to achieve through variables the correlation of the location and of the optimal times and project cost centers. In this part, the following should be considered as key processes:
After the statistical analysis, the leader's Management process is considered critical and it must engage a team of competent people, therefore the study of workflows will define the human structure in order to estimate the design of positions tailored to the needs, setting the same according to the estimated service offer during the number of hours of operation of the business and proceeding to establish execution standards for the measurement of results.
The human plan focused on processes estimates an execution based on results, therefore, it estimates performances in units of time. It is a systematic methodology that can be considered in the Software MS-Project and serves as support for decision making.
There is no doubt that the financial plan is the most structured process of the project because it analyzes the cash flow and estimates the necessary profitability so that it can be assumed within the financial autonomy approaches of the plan.
The investment policy entails the evaluation of the financing alternatives and this exercise entails the visualization of financial risks as well as the relevant costing processes to evaluate the business operations under a specific installed capacity.
In summary, the profits of a project are supported by financial measures that can specify the amount of capital required (Net Present Value) as well as the probable resulting value in the Return Rate (IRR) of the investment. It is very common to use the benefit-cost ratio as a measure of effectiveness that promotes the evaluation of the profits of a specific management period.
Bibliography
Albert, Kenneth L. How to Start Your Own Business, Mexico mcgraw Hill.
Andriani, Carlos; Rodolfo, Biasca; Rodríguez Mauricio A New Management System To Achieve World-Class SMEs; 2nd. Edition, 2004.
ACA URBINA, GABRIEL. PROJECT EVALUATION, MC GRAW HILL.
Bacaurbina, Gabriel;. Project Evaluation McGraw Hill, 2002.
Hawkins, Del; Best, Roger; Coney, Kenneth; Consumer Behavior: Building Marketing Strategies; McGraw Hill, Second Edition, 2004.
Kerzner, Harold; Project Management a Systems Approach to Planning, Scheduling and Controlling; Sixth Edition, John Wiley & Sons, 1998.
Longenecker Justin; Moore, Carlos; Petty, William; Palich, Leslie; Small Business Administration: Entrepreneurial Approach; 13th Edition, Thomson, 2007.
Stutely, Richard; Business Plan: The Smart Strategy; First Edition, Pearson, 2000.
