A good usability study provides solutions for ease of access to information, speed of response, compatibility with different technologies, degree of user satisfaction, etc., concepts that end up affecting loyal users, longer stays, and volumes of major purchases, ultimately profitable website.
The usability applied to the design of Web sites is one of the tools to be used to achieve the objective of making profitable company presence on the Internet.
From a business perspective, customer orientation is the link between the benefits pursued by the company and the needs of the user, and website usability is one of the most useful means that makes this purpose a reality.
To understand the benefits of usability, we are going to introduce the concept of a " business index " of a website. Business index is the product of two factors: The first is the number of users who access the website, while the second is the loyalty ratio, this is the factor that is highly modified by good usability.
The loyalty ratio is a value based on the number of users who return more than once to the website, page views per visit, the average duration of the visit, the volume of purchases, etc.
Given this last definition and knowing that usability is understood to be the efficiency with which the service or information that the user requires is offered to the user, it is quickly discovered what usability can do for the profitability of a website.
A good usability study provides solutions for ease of access to information, speed of response, compatibility with different technologies, degree of user satisfaction, etc., concepts that end up affecting loyal users, longer stays, and volumes of major purchases, ultimately profitable website.
Usability increases the brand image even though the design may be less attractive, since it turns the website into a direct experience that is ten times more effective than any indirect or advertising message (in which a corporate website can be framed no added value).
Having commented on all of the above, it is possible to think that usability is the solution to all problems, nothing is further from the truth. Usability along with the promotion, search engine optimization and content that add value, make the website of the company begins to be profitable.
